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Making it count

August 1, 2012
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‘Make it count’ is Nike’s current advertising campaign focusing on their various training technologies. But it’s not just the sporting power-brand that’s all about the counting.
As I’ve mentioned here before, I’m taking part in the (sinister sounding but innocuous) Global Corporate Challenge, which uses a pedometer to track your distance travelled each day. This goes on for 12 weeks and thus far I am averaging around 18,000 steps a day.
The Olympics should help me push that number since I’m leading three Home Run routes a week and entirely avoiding the tube. Since Home Run secured sponsorship with Samsung, we’re being asked to push Samsung’s Hope Relay application. This is a gps app that logs miles run or cycled, and for which Samsung donates £1 per mile to charity.
On top of this, like many runners, I take my Garmin with me on every run, relying on it to log my miles.
If anything can be said about my Olympic-themed runs (three days with two runs a day coming out around 18.5 miles a day) it’s that I’m definitely making it count. Which might make up for the fact that most of the miles are very slow…

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It could also be said that my avatar could look a little more enthusiastic!

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